Creaky elbows and rusty shoulder joints make it difficult for The Big Kahuna Ron McElroy to surf, let alone get through the line-up. Wave after wave pound Ron’s face, but a slight onset of dementia keeps him going. Meanwhile, Juniorboy, sitting on the beach, can’t keep the jokes flowing fast enough, “look braddah, he’s still wearing dah bus up kine rubbah slippas!”
Ron previously established himself as a proficient Commercial Real Estate Broker specializing in office properties throughout the greater John Wayne market from 1983 through 1992. During this period Ron represented landlords like The Irvine Company, Prudential Realty, and Koll Company as well as companies like Exxon, AST Research and Mobil Oil. After a short stint trading oil futures and firearms with Syrian confidants, Ron launched REMC-Real Estate Management Corporation. Over the next fifteen years Ron’s standard for Class A buildings and premier office environments, anchored with uncompromised service, set the industry bar to a new level. Ron successfully sold the fourteen sites encompassing over 1,000 companies to Synergy Workplaces, a Broadway Partners subsidiary based out of New York.
Retired on the beaches of Hawaii and Mexico left Ron “plagued with thoughts of not doing enough,” he says in his book entitled Wrong Side of the Tracks ($12.95 for the book or $2.99 for the Kindle Edition, both on Amazon.com). “Street smart and restless,” like most University of California, Santa Barbara graduates, Ron jumped back into the game and established ROC—where he finds joy, yet again, in working 14-hour days and having his employees call him Puanani, or Beautiful Flower.