Interview Re-cap: LPR’s Steve Scott Interviewing ROC CEO Ron
In a recent revealing interview on Leadership Point Radio, Steve Scott more
than interviewed but challenged ROC
CEO, Ron McElroy, to critically analyze exactly what ROC is, does and stands
While delving deep into the intricacies of the most recent
“Big Daddy” of economic recessions, McElroy reiterates the importance of
“embracing obstacles” and noted the results of this seemingly tragic event
actually paved the way for entrepreneurs.
Besides weak companies dying as part of the evolution of corporate
strength, hard money capital has also become leery of the “big boys” (on Wall Street) and
are now in position to support the emerging sustainable economic eco-system
that is thriving today.
Tracing back to the inception of ROC after Ron McElroy had officially
retired from his real estate mogul status in the late 90’s he had a chance to
really observe the evolution of the workspace and how the ideal productive
professional environment was changing. He
was struck with an epiphany of simplicity. While eating dinner at one of his
favorite restaurants, McElroy realized that paramount to any businesses success
(and prosperity) in any industry, the business had to have the same simple key
foundations of; having the best product,
exceeding expectations in service
level, located in an ideal place
(geographically) and having an environment
that matches the purpose (and mission) of the company. As society changes, what we use and how we
use it changes. Things we use everyday such as transportation, phones and
media-they have all undergone renovations, but the workspace or office building
had not addressed the need posed by the evolved rising workforce. These
thoughts all led McElroy to the creation of ROC, Real Office Centers.
ROC offices, with its multiple locations in prestigious zip
codes, provide more than just access to one of those key elements mentioned
earlier. Creating and providing the best innovative space for the vibrant and
emerging start-up culture is not enough.
“Work environment is not about four walls
anymore,” ROC provides workspace -“evolved”.-Ron McElroy
Each and every location of ROC provides exclusive
access to a host of supportive perks. Things like professional education,
advice from attorneys, consultants and an array of high tier professionals,
access to capital, incubators, accelerators, angel investors, often interns
(depending on the local university) and best of all-mentorship. Ron eloquently
observed the benefits of how a “flexible space allows for a flexible mind, to
see outside of normal constraints and promote the free flow of ideas and
energy” it’s all part of the greater and unseen goal for ROC.
Stressing the importance of proprietary space as well as
collaboration space is the difference between learning to fly and crashing. The
space itself and host of intangibles offered by ROC is like the nest to procure
your best, they help you learn to spread the wings of potential and fly.
Case examples? Sure, ROC has plenty. Take Uber
for example who began with just 5 guys and in a matter of 3 months had grown to
50, Saatchi Art Online began with 3
lovely ladies and in 4 months grew to a staff of 45. The most impressive fact
is that likely you and everyone you know has heard of the names “Uber” and “Saatchi”, likely even recently.
A large portion of the workforce of today, like LPR host
Steve Scott pointed out, has their office in a briefcase and the transient
workforce is a visible presence at any public Wi-Fi spot like a Starbucks, a city
library or Panera- yet those establishments do not fulfill needs of growth and
opportunity. This exodus out of the cubicle or “migration” as Ron called it,
“comes out of necessity” and is not just a “flash in the pan”. Entrepreneurs arose from widespread
unemployment with job security being no longer stable. The last recession
created a “perfect storm” for many Americans by providing justification for
people to fulfill their real purpose in life and not just “go to work” anymore.
As unemployment numbers rose, so did the number of brilliant start-up ventures.
Converging on the importance of doing business in productive
environments, the golf course is of course a favorite place for doing deals (proper
business golf etiquette required), and for both McElroy and Scott the ocean
is their preference. Scott mentions the prevalent Southern California surfing
culture which is immersed in the corporate world as well; sometimes these
meetings on the waves are also referred to as “liquid lunches”, or having a
“board meeting”. Sharing a (surf) break with someone is an ideal networking
location-no suit or shoes required! “You may just be surfing next to the
President of Qualcomm…”
playfully noted Steve Scott.
Words from the wise are always worth listening to, and
coming from someone like Ron, who is in the corporate real estate market
because he wants to provide the best product possible, his favorite
pieces of advice ring true, “Nothing ventured, nothing gained”, “Change it or
accept it”, and “No matter how bad things are it’s important to remember -they
can always be worse.”
ROC has been growing
by leaps and bounds opening at least three new locations this year (expanding
existing locations) and working on some exciting joint ventures that will
further cater to the need for specialized flexible space, such as in the
biomedical industry-stay tuned for updates.
Hinting at the future with childlike excitement, there are
many reasons to be stoked on going to work nowadays, especially for Ron McElroy,
founder of the future in workspace-evolved.
If you would like to listen to the interview in its entirety, visit LPR's Podcast Library.